Logos by memory full#
Logos by memory Pc#

31% of drawings had their crocodile facing the wrong way.

Clearly not an indulger in chocolate, one drawer simply wrote “No Clue”. We admire the honesty of the least accurate drawing of the lot.

50% of drawings incorrectly spelt the brand as “Cadburys” or “Cadbury’s”ĭespite being possibly the biggest name in chocolate, our participant’s attempts to draw Cadbury’s logo resulted in some interesting results.

24% of drawings included pouring jugs in their logo.

In the image above, you’ll find a number of Mercedes-Benz logos, and even a couple of iterations of the Volkswagen logo. Despite plenty of successful logos, some drew versions of their competitors.

5% of drawings more closely resemble the logos of other leading German car brandsīMW is one of the most recognisable brands on the planet, but for some, the crowded German car industry caused confusion.

31% of drawings didn’t include any text in their logo.

Logos by memory Pc#

Among the 100, you can find a padlock and what looks remarkably like the Windows PC logo. By the looks of things, some drawers just chanced their arm and guessed. Despite the regularity with which many of us see it, their logo was one of the least successfully recreated out of our 10. 22% of drawings coloured the text in yellowĪldi is one of the biggest names in the supermarket industry.

Logos by memory full#

17% of drawings contained just an “A” rather than the full brand name.

Drawn by hand, they had a total of 30 minutes, with no restrictions on colours and absolutely no use of the internet. We then asked 100 members of the public to draw each logo of the above brands. Covering a variety of industries, the shortlist contains some of the most recognisable consumer names in international business: What we didįirst, we chose 10 of Europe’s biggest brands.

Then, we asked experts in marketing and branding to give us their tips on how a business of any size can develop a memorable logo that resonates with its audience. To gain some insight into modern-day branding, we handed 100 people some coloured pens and embarked on an experiment. The first point of contact between you and your customer, an effective logo can express your business’s product, culture, and goals on items such as gifts and merchandise such as promotional pens to technology such as apps. The logo is the focal point of any brand.